Senior Manager, Brand & Product Marketing at Equity Bank (Tanzania)
Job Posting
Organization: Equity Bank
Location: Tanzania
Department: Marketing
Number of Vacancies: 1
Employment Type: Full-Time
Job Summary
Equity Bank is seeking a dynamic Senior Manager, Brand & Product Marketing to lead the development and execution of marketing strategies to drive product success, enhance brand positioning, and ensure income growth. The ideal candidate will be a strategic thinker, highly skilled in brand management, product marketing, and campaign execution, with the ability to build strong relationships and deliver results across multiple touchpoints.
Key Responsibilities
Brand & Product Marketing Strategy
- Develop and execute comprehensive go-to-market (GTM) strategies for products and services across multiple channels (ATL & BTL).
- Oversee the coordination of product marketing campaigns, ensuring alignment with the bank’s strategic marketing plan.
- Monitor product performance, adjusting strategies to maximize product success.
- Conduct quarterly market research and competitor analysis to adjust marketing strategies based on market trends and customer behavior.
Campaign Management & Performance Monitoring
- Manage, monitor, and analyze marketing campaigns, providing detailed reports on their effectiveness.
- Coordinate product launches and promotional activities, ensuring cross-functional team engagement.
- Develop and implement measurement frameworks to assess marketing campaign success and inform decision-making.
- Ensure consistent brand messaging and visual identity across all marketing channels and touchpoints.
Stakeholder & Team Collaboration
- Collaborate with cross-functional teams (product, segments, customer support) to ensure effective execution of marketing strategies.
- Foster strong relationships with internal stakeholders and manage team resources to deliver on brand objectives.
- Oversee the planning of regional and local exhibitions and special events to support sales efforts and product marketing.
Brand Development & Innovation
- Own the development of the bank’s brand narrative and messaging.
- Propose new marketing initiatives to strengthen brand recall and awareness.
- Drive consumer-centric solutions, utilizing insights and data to enhance brand reach and consumer engagement.
- Oversee public relations and corporate affairs strategies, including stakeholder and crisis communication management.
Budget & Compliance Management
- Manage the marketing budget effectively, ensuring cost-effectiveness throughout the year.
- Ensure all marketing activities comply with the applicable laws and policies of Tanzania.
Required Qualifications
| Requirement | Details |
|---|---|
| Education | University Degree in Economics, Business Administration, Finance, Marketing, or a related field. |
| Experience | 5+ years in a similar marketing leadership role. |
| Skills | Strong brand management, product marketing, and strategic planning skills. Excellent interpersonal and communication skills (both English and Swahili). |
| Technical Skills | Proficient in digital marketing tools, campaign management, and marketing analytics. |
| Other | Strong attention to detail, ability to work under tight deadlines, and a proven track record of driving business growth through effective marketing strategies. |
Our Commitment
Equity Bank values innovation, collaboration, and diversity. We encourage individuals from all backgrounds to apply, including women and people with disabilities.
Application Process
- Deadline: March 3, 2025
- How to Apply: To submit your application, please send an email with the job reference and title in the subject line to:
[email protected]
Only shortlisted candidates will be contacted.
