250+ Irresistible Instagram Bio Ideas AND How to Write the Perfect Bio

What is an Instagram Bio?

Your Instagram bio is the section on your profile page where you include a brief description  about yourself, your business, your brand, and/or the purpose of your Instagram account. Your bio is  found beneath your Instagram profile name.

This space within your Instagram profile is a very important and exciting opportunity to get more people engaged with your Instagram profile. Within your Instagram bio, there are countless ways in which you can get creative. However, at the most basic level, we generally recommend including  a short description, contact information, hashtags, emojis, and a website URL. 

This is a place for you to get creative and show people what they’ll find on your feed. It’s where you can briefly explain who you are and why someone should be following you.

And don’t be afraid to tweak or change the bio! Instagram Bios aren’t set in stone and you can edit them whenever and however you want.

One thing is for certain: for the best Instagram profile possible, you’ll need to keep your bio short and sweet in order to stay under the bio’s 150-character limit. 

Our Formula: How to Write an Instagram Bio in 6 Steps

An Instagram bio is what people see first when they visit your page. It’s one of the things that help you grab the audience’s attention, so it needs to stand out!

You have just seconds to leave a great impression and show a person that discovers your profile that it’s worth a follow.

So how do you convince potential people to become followers within the first few seconds after seeing your bio? Check out the six steps from our Instagram bio tips for a refresher!

How to Make Instagram Bio: The Tailwind Edition

Your Instagram bio is where you introduce yourself to people. It’s a place to claim who you are, what your account is about, and why someone should follow you. Think of it like a short and sweet cover letter. 

Now, let’s go over how to make your Instagram Bio a killer success.

1. Add keywords and descriptive words into your profile name

You know how the saying goes. What’s in a name? 

The opportunity to brand your Instagram bio even more, that’s what!

Technically, you have two names on Instagram that hang above your Instagram bio. One is your Instagram handle, which you choose when you sign up for Instagram and have to change in your Settings. The other is your Instagram profile name!

Check out where the two appear on travel blogger Helen Sula’s Instagram page, where “heleneinbetween” is the handle: 

Your profile name shows up in bold right above your Instagram bio, just like a little heading. If you wanted to, you could just put your company or brand name in this line. However, you might be missing out on a few extra opportunities to brand your profile and attract more followers if you stop there!

You have 30 available characters in this line (including emojis!), and it’s a great place to describe what you do, who you are, or what you’re all about.Including relevant keywords and descriptive words in your Instagram bio makes it so much easier for your audience to find you. For example, if you’re a hairstylist, adding your profession “hairstylist” and the city you’re located in your profile name makes it super easy for people looking for a hairstylist in your city to find your Instagram account.

2. Use your bio to quickly convey what followers can expect from your page and what’s in it for them

Did we mention that your Instagram bio has a character limit? That’s why it’s important not to waste this valuable real estate on unnecessary details. For example, there’s no need to restate your name here; instead, focus on providing any details that you didn’t get across in your profile picture and name line!

The Instagram bio is the perfect place to highlight significant details about who you are, what you do, and how you use your Instagram profile in an attention-grabbing way. Your bio is usually the last thing people read before making a decision to follow you OR click on the link in your bio! 

Here are a few general details we recommend considering adding into your Instagram bio to get users interested:

• Your job title and/or the company you work for if not mentioned in your profile name
• Any awards or things you’re obviously “known for” 
• List your hobbies or your brand’s core services/specialities
• Any ways in which you or your brand stand out
• Share contact information if relevant
• Mention how often you provide new content to give your followers an idea of when to tune in
• Describe what type of content your followers can expect from your Instagram account
• Add a CTA in your bio (keep reading to learn more about adding more than one link from your bio)

To make the most out of your bio space, be sure to use different words (not the same ones as in your name line) to further describe your brand focus or blog content.

After you focus on the message you want to convey with your bio, you’ll want to format it for easy readability and understanding. After all, you have just a few seconds to grab and hold the attention you need to gain a new follower or customer! 

Keep reading for some quick tips on how to format your Instagram bio to support your brand and make building a following so much easier!

Should you use hashtags in your Instagram bio?

5 Tips for Creating an Irresistible Instagram Bio

So you get it, right? You need your Instagram bio to stand out.

Let’s start with five essential tips to create the perfect Instagram bio.

1. Show Them Who You Are

Will people be inspired to be a follower of your Instagram profile and endlessly scroll your Instagram feed?

Or will they gloss over your dazzling content altogether?

For example, let your brand personality shine by creating a branded hashtag! This way people know what you’re about and why they should be there.

2. Include Keywords

Keywords in your bio help people find you.

Think Google Search.

What’s your Instagram’s main focus?

Find out what your ideal audience is searching for — then include the keywords in your Instagram bio that match up with their search intent.

3. Include a Call-To-Action (CTA)

A CTA is an essential part of any website, Facebook page, or (you guessed it) Instagram page. CTA’s are action buttons or clickable link directives that inspire a follower to take action.

CTA’s include:

• Linking your new YouTube video
• Promoting your new blog post
• Announcing a new product or service

But don’t forget to track your results using social media metrics.

4. Make it Stand Out

Make your bio stand out from the crowd. Not in what it says, but in how it looks.

How do you do that?

Add rich text to help your words pop and make them more visually appealing.

Simple ways to do this include:

• Bold
• Italics
• Line breaks
• Links
• Emojis

But don’t overdo it — you want to add style without being tacky.

5. Use Creative Writing

Exciting and creative writing captivates your audience and leaves them wanting more.

Here’s how you can keep your followers hooked:

• Motivate them with power words
• Make them laugh
• Help them feel your creative Instagram bio with sensory words

Funny Instagram Bios

• Sassy, classy with a touch of badassy
• Recovering ice cream addict
• Humble with just a hint of Kanye
• Relationship status: Netflix and ice cream
• Words cannot express my passion and love for Fridays
• Chocolate never asks me any questions, chocolate understands me.
• Kanye attitude with Drake feelings.
• Sometimes I just want to give it all up and become a handsome billionaire.
• Gifted napper, talker, and ice cream eater.
• I might look like I’m doing nothing, but in my head, I’m quite busy.
• My hobbies are breakfast, lunch, and dinner topped with a chocolate dessert

Cute Instagram Bios

• Recommended by 4 out of 5 people who recommend things.
• Sprinkling kindness everywhere I go
• Trying to be a rainbow in someone’s cloud.
• Fabulous ends in “us” coincidence? I think not.
• Sometimes we could always use a little magic – don’t hide the magic within you
• Always aiming to be a rainbow at the end of a thunderstorm.
• Fair is where you get cotton candy.
• Just keep swimming.
• Sharing my happy thoughts.
• You keep me safe. I’ll keep you wild.

Cool Instagram Bios

• Being myself – Everyone else is taken.
• Time is precious, waste it wisely.
• I’m a cupcake in search for her stud muffin
• Do you know what I like about people? Their dogs.
• The best things come from living outside of your comfort zone.
• The bad news is time flies. The good news is you’re the pilot.
• No this isn’t a dream, this is my reality
• I already want to take a nap tomorrow.
• If I cannot do great things, I can do small things in a great way.
• When nothing goes right…. swipe!

Best Instagram Bios with Emojis

• 💋Welcome, I’m glad you’re here.
• 📍(the city you live in or are visiting)
• 🕺Enjoying life’s party
• 👇Check out the latest deals
• 🏆Awarded most likely to succeed in 8th grade
• 🐶Parent to (dog’s name)
• 🤳👑(Selfie Queen)
• 🛩 (Put where you’re traveling to next)
• 💫(Zodiac sign)
• 😋🍔🍕🍲🍴(Add emojis of your favorite things)

Business Instagram Bios

• 👇 FLASH SALE THIS WEEKEND ONLY – 50% 👇
• A creative message describing your unique selling point.
• Check out our best sellers below.
• Official home of (brand name) on Instagram.
• Click the link below to shop our Instagram.
• Free international shipping.
• Share your photos with us using # (branded hashtag).
• Your brand slogan.
• Contact us: (email address).
• We 💜 seeing your purchases! Tag us @(yourInstagramname), #(your hashtag)

Instagram Bio Quotes

• Simplicity is the key to happiness.
• In a world of darkness look up at the stars
• All I do is win, win, win. No matter what.
• To love oneself is the beginning of a life-long romance.
• I would rather die of passion than of boredom.
• In a world where you can have everything. Be a giver first.
• Whether you think you can or you think you can’t, you’re right.
• Together we could be unstoppable
• Wanting to be someone else is a waste of who you are
• Creativity solves everything.

Instagram Bio Ideas for Girls

• Turning my dreams into my vision and my vision into reality.
• Sand in my toes and saltwater in my curls.
• My standards are high… just like my heels.
• I’m a woman with ambition and a heart of gold
• Sometimes depressed, stressed…, but still well dressed.
• I shine from within so no one can dim my light
• Happiness never goes out of style
• Smart. Strong. Silly. Straight up class act.
• Who runs the world? ME.
• Always give 100% — unless you’re donating blood.

Clever Instagram Bios

• I’m real and I hope some of my followers are too.
• If “love is in the air” why is the air so polluted?
• Sweet as sugar, tough as nails.
• Catch flights not feelings.
• Midnight snacker 🌝
• I can’t remember who I stole my bio from or why.
• Currently saying yes to new adventures
• Everyone else was taken so this is me
• I’m cool, but global warming made me HOT
• People call me Sara but you can call me tonight 😉

Dope Instagram Bios

• Simply look at me. God is amazingly creative.
• Stress does not go with my outfit!
• I speak fluent sarcasm!
• Don’t dm. Telepathy only!
• Lazy is such an ugly word, I prefer SELECTIVE PARTICIPATION!
• Remember it’s just a bad day, not a bad life.
• Life on earth is expensive, but it includes a free trip around the sun.
• I’m not actually online, it’s just an optical illusion.
• Work hard for 5 days to enjoy the 2 days to the fullest.
• I hope Karma slaps you in the face right before I do!

Mom Instagram Bio Ideas

• Mother of dragons, among other things.
• I don’t regret being a working mother when I can show others that I can fulfill my dreams and so does my children.
• I cannot settle for just anything, my kids are watching!
• Mama to (insert kids names)
• No influence is as powerful as a mother.
• I have the best job in the world, I’m a mom.
• Nurturing, supporting, and helping my children grow.
• Who runs the world? Moms.
• Being a mom doesn’t mean you’re superwoman. It just means you’re more powerful than you ever thought possible.
• Probably drinking coffee because I’m a mom.

Fashion Instagram Bios

• How you can live the high life if you don’t wear high heels.
• Fashion is about comfort and feeling good.
• Happiness looks beautiful on you.
• Style shows your attitude.
• We can feel and see everything in clothes.
• We can express our feelings through our clothes.
• Never over or under dressed, just dressed.
• We all have style; we only have to find it.
• Style is nothing but what we choose.
• Dress-up is still my favorite past time.

Instagram Bio Ideas for Guys

• Born to express, not impress.
• I got here by being me, so I’ll continue being me.
• You couldn’t handle me even if I came with instructions.
• Kilometers are shorter than miles. To save gas I’ll take my next trip in kilometers.
• I’m out here hustlin’ to claim what’s mine.
• I’d rather be hated for who I am than loved for who I am not
• I don’t care what people think of me. This is me in the rawest form.
• Risk taker. Adventurer. Globetrotter. Living my dreams.
• Be all in or get out. There is no in-between.
• I might not be where I want to be yet but I get closer every day.

Unique Instagram Bios

• 🍂🍃Falling for you 🍂🍃
• Looking at the world through colored glasses.
• Please cancel my subscription to your issues
• Status Update: Currently hungry.
• Don’t study me. You won’t graduate 🎓
• A Life? Cool! Where can I download one of those?
• To a great mind. Nothing is little.
• Who needs friends? My PC is user friendly.
• Beware of geeks bearing formulas.
• Weird is a side-effect of awesome.

Aesthetic Instagram Bios

• Kind words cost nothing.
• Look in the mirror and see your competitor.
• Simple hug and cure big issues of life.
• Sometimes, the fear of losing someone is making us losing them
• Sorry for taking the same boring face every day.
• You have ruined the melody of my favorite song.
• I am the hero of this story, do not save me.
• Stay busy, they do not deserve you.
• Firstly, try to learn to make yourself happy.
• I am getting a chance to tell my feelings to you.

Good Instagram Bio Ideas for Business

41. The leading source of computer problems is computer solutions.
42. Your one-stop-shop for social media marketing.
43. Download our FREE checklist.
44. Click here. Download our guide. Go VIRAL!
45. 1:1 coaching is available now.
46. Take this free quiz to learn which product is for you.
47. Wanna chat? Contact me at: [email address].
48. 30% off!
49. Eat. Sleep. Create.
50. Coupons, coupons, who wants a coupon?
51. Thank you for supporting our small business.
52. Official home of [brand name] on Instagram.
53. From me, to you.
54. Being positive in a negative situation is not naive; it’s leadership.
55. Recommended by 4 out of 5 people who recommend things.
56. I don’t know where I’m going, but I’m going.
57. Follow my daily tips.
58. Join our community.
59. Helping you build your audience and make money online.
60. New Recipe every Monday.

Motivational Instagram Bio Ideas

61. Don’t raise your voice; improve your argument.
62. Sometimes the most clever thing to say is nothing at all.
63. If you cannot do great things, do small things in a great way.
64. “Everything you want is on the other side of fear.” — Jack Canfield.
65. What would you do if you knew you couldn’t fail?
66. My goal is to create a life I don’t want to take a vacation from.
67. When it’s dark, find the stars.
68. Don’t listen to what they say. Go see for yourself.
69. There’s no chance unless you take one.
70. Do something today that your future self will thank you for.
71. The best teacher is your last mistake.
72. Courage is being scared but doing it anyway.
73. Fear is temporary; regret is forever.
74. Love all, trust a few.
75. You get what you give.
76. “You don’t have to be great to start, but you have to start to be great.” — Zig Ziglar.
77. It’s not about initiative…it’s about finish-iative.
78. I survived because the fire inside me burned brighter than the fire around me.
79. Be anything but predictable.
80. Too many of us are not living our dreams but living our fears.

Instagram Bio Quotes

81. “Whenever I’m sad, I stop being sad and be awesome instead.” — Barney Stinson
82. “Be who you are and say what you feel because those who mind don’t matter, and those who matter don’t mind.” — Dr. Seuss
83. “We waste a lot of time crying over wasted time.” — Nathan Feuerstein (NF)
84. “There is no sunrise so beautiful that it is worth waking me up to see it.” — Mindy Kaling
85. “A ship is always safe at the shore, but that’s not what it’s built for.” — Albert Einstein
86. “Everything I have I owe to this job…this stupid, wonderful, boring, amazing job.” — Jim Halpert
87. “Amateurs sit and wait for inspiration; the rest of us just get up and go to work.” — Stephen King
88. “I generally avoid temptation unless I can’t resist it.” — Mae West
89. “Enjoy every sandwich.” — Warren Zevon
90. “I always cook with wine. Sometimes I even add it to the food.” — W.C. Fields
91. “Never confuse a single defeat with a final defeat.” — F. Scott Fitzgerald
92. “Sometimes, you lie in bed at night, and you don’t have a single thing to worry about. That always worries me!” — Charlie Brown